INTERACTIVE WEB MARKETING CONTENT SPECIALIST (Perdue Farms, Inc.) - Employment, career opportunity in USA

Job Title:  INTERACTIVE WEB MARKETING CONTENT SPECIALIST (160625)
Location: - (Salisbury, Maryland, Mid-Atlantic United States, USA)
Company: Perdue Farms, Inc.
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: Competitive


The Interactive Marketing Web Content Specialist is responsible for interacting with the Company agency partners, IT, and Company associates on both the implementation of new interactive properties and the ongoing support for existing interactive properties.
This position is heavily involved in managing the online presence of the company, including website content, database management, web editing, graphics management, and interactive functionality. This person will help to conceive and develop content for our
interactive properties to provide information on company products and services. The position is also responsible for the content management of the Product Database and the Recipe Database, coordinating with both IT and Marketing to ensure the validity of all
database content.  The specialist is also the primary Content Management System manager for the company, working with both our agency partners and key Company associates for the management and integrity of our interactive content for the web, and working with
our technical teams to ensure consistent site standards are maintained.
1. Daily review of the interactive properties:  The Interactive Specialist is engaged with all of the interactive properties on a daily basis and is constantly reviewing for integrity and content validity. This is a very detail-oriented task and includes
the full collection of all company websites, graphic properties and mobile sites.

2.  Managing the administration of company databases on behalf of Marketing, including data content, functionality and validity.  Analyzes database needs with long-term strategy in mind.  This requires a technical understanding of how the databases are built
and the relationship between the databases. It requires seamless coordination with IT and our agency partners to ensure the database content is secure and has integrity.  Responsibilities also include maintaining the database content and ensuring its content
is available to users, and transferring data between the various sources.

3. Web content management including all web, data, and interactive properties; enhancement and maintenance of those properties; and coordination and expertise of the interactive CMS and email tools.  This includes but is not limited to--   a) Working with
marketing to ensure that our interactive properties motivate users. b) Monitoring improvements and enhancements to the properties as needed.  c) A keen understanding of the functionality and versatility of the CMS tools so that we can be empowered to manage
our own content on our web properties in conjunction with our agency partners; d) Ability to generate and manage blast emails, as requested by our internal customers, for distribution to our sales force and external customers.  e) Editing and proofreading
content to ensure that all web content meets company standards. f) Work with IT (internal and external) to communicate technical challenges and implement best processes.                                                                                                             

4. Testing of New Interactive Properties:  The Interactive Specialist plays a key role in the roll-out of new properties and/or new functionality of our Interactive Collection. They are responsible for the testing of all functionality, and coordination with
IT on the implementation. This responsibility requires someone to be very detail-oriented and organized.

5. Participation in the Interactive Property Reviews and Planning Process:  Requires an insight to interactive technology, and an in-depth understanding of all the properties and their role as a communication tool for the Company.

6. Rotation support for the Interactive Social Media Resources:  Requires an awareness of the social media tools, the tone of the conversations, and the role of the Company in the conversation, in order to support the social media tools on a rotation for
off-hours.  The Interactive Specialist would be a member of the Company Social Media Team.                                                                                                                                                                                                                                      

7.  Web User Management:  Requires daily management, as needed, of users for any secure and/or restricted website access, including broker reps, outside contacts and company associates.Bachelors degree in a related field plus 3 ? 4 years related experience or in the absence of a Bachelors degree, total work experience would equal 11 years.Preferred concentration in Business Administration ? Digital FocusPerdue family of companies is an equal opportunity, affirmative action employer committed to hiring a diverse workforce.

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