Retail Program Manager Syngenta career opportunity in USA

Job Title: Retail Program Manager
Company: Syngenta
Location: Greensboro,North Carolina USA
Job ID: 4108
Deadline:2/09/2013
Division: Lawn & Garden
Function: Business Development
City: Greensboro
State/Province: North Carolina [NC]
Country: United States [US]

Role Purpose/Accountabilities:
Role purpose:
- Develop retail-ready marketing and sales programs for mass merchants and independent garden centers and support implementation with Retail Customer Leads (RCL)

Accountabilities:
- Define product, price, place and promotion for mass market plants and value added plants Retail Programs
- Support RCL in internal coordination around programs (esp. with KAM); coordinate proper delivery and fulfillment of programs – oversee and coordinate program development and execution
- Assess customer (retailer and consumer) needs and understand / assess retail demands (incl. participation in relevant retail events)Support RCLs in placing and selling Retail Programs to Retailers as well as the Grower Council
- Support RCLs in influencing retailer product placement Collect and Coordinate market intelligence and retailer feedback to optimize program content, customized by retailer
- Coordinate with Marketing, and product manager on product needs and promotional tools.
- Development of non-traditional GTM strategies and the design, development, implementation of a social media presence

Knowledge, Skills & Experience:

Critical knowledge: :
- Retail Expertise and Understanding (Sales, Marketing, Merchandising, Point-of-Purchase, Social Media, Data Analytics, Marketing Programs, Consumer Research / Behaviors)Marketing (esp. Program Design / Development)Pricing
- Knowledge of Fast Moving Consumer Goods industry and / or Product Knowledge in Ornamental Horticulture
- Industry Understanding (esp. around the E-2-E Value Chain by product category)

Critical experience:
- 5 years+ in a retail-based marketing program management role with involvement in Sales, Marketing, Merchandising, Point-of-Purchase, Social Media, Data Analytics, Marketing Programs, Consumer Research / Behaviors
- Preference is for previous / current role with Big Box Consumer Goods Company

Critical technical, professional, & personal capabilities:
- Pricing and program design
- Promotion development

Critical leadership capabilities:
- Creates Edge
- Set Direction
- Planning
- Organizing
- Drive Results
- Timely Decision Making
- Liberates Potential
- Recognizes & celebrates success

Additional Information:
- All applicants must be eligible to work in the US.
- Action Oriented
- Team Oriented
- Organizing
- Travel approximately 15 – 20%

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